Pay Per Call Marketing- We know how to get the phones to ring!
For any business to grow, it needs to generate income through sales. Business owners will try local advertising or marketing in order to attract new customers. However, there are times when using a less risky strategy such as pay per call is the best option. Even so, it is important to understand the marketing strategy to generate quality calls.
Pay per call (PPC) offers businesses an opportunity to connect with potential customers through multiple media channels in order to generate calls. Customers that see your services or products displayed through an advertisement are encouraged to call your business immediately to receive a special offer or discount. Depending on the campaign you will either receive a call informing you of an interested client providing you with details regarding the customer or the prospect will contact you directly. The calls are billed depending on length thus reducing the risk of unqualified leads.
Some of the other advantages of using this effective marketing strategy include:
High rate of ROI – PPC generates qualified leads in large numbers. The main reason for its success is that it is hyper-targeted and attracts customers that are close to making a decision about their purchases.
Cost effective – Little to no risk on wasting valuable marketing dollars. The costs for PPC are flexible, making it possible to customize a campaign to reach ROI goals.
Localized ads – Businesses have the option to target ads around a specific retail location, making it ideal for that business to increase customers to a specific location.
Overall, using pay per call to generate leads is one of the best ways for businesses to connect with customers and retrieve low risk return on their investment.